Medtronic is the world’s largest medical technology company, offering an
unprecedented breadth and depth of innovative therapies for alleviating pain, restoring health, and extending life.
We created a suite of templates made up of customizable postcards and data sheets for their international doctors and sales teams that would be used as a non branded marketing and informational sales tool. Our solution was to develop a collection of metaphors that universally conveyed the danger of AAA (Abdominal Aortic Aneurysms) that go undiagnosed. The colors and icons could be mixed and matched to create a truly custom solution.